Customer Acquisition loses money. Customer Retention makes money. A LOT of money!
How much did you spend on customer retention last year?
It has been well-documented that customer acquisition costs between six and 10 times as much as customer retention.
You can put a number on customer acquisition costs: marketing, trade shows, sales staff, travel, SEO, pay-per-click (whatever works in your industry).
Yet, can you answer the above question? How much did you spend on Customer Retention last year?
The first step in Customer Retention is adopting the proper mindset.
Everything you do must be with the singular focus of retaining your customers. And this leads straight to exceptional customer service. When everyone on your organization is of the similar mindset of serving the customer first, providing them the most exceptional experience at every interaction, your company is poised to accelerate your profits. Bottom line? Exceptional customer service leads to customer retention. And Customer Retention is your future profit stream.
Work with Next Level and we’ll shift your organization’s mindset to customer retention as your strategic directive. And the profits follow.